Inside this edition
• Big idea: why loops backfire and what to run instead
• Quick refresher: what a loop is in plain words
• Do this instead: 6 moves that grow and convert
• Tools you can use
• Prompt of the day
• My take
Creative work should not feel like a raffle
Giveaways and loop chains promise fast growth. Tag three friends, follow five accounts, win a laptop. The numbers spike, then engagement sinks. Most creators attract the wrong audience, signal spam to the feed, and burn trust.
Brands and solo creators should be careful with loops
Giveaways and loop chains promise fast growth. Tag three friends, follow five accounts, win a laptop. The numbers spike, then engagement sinks. Most creators attract the wrong audience, signal spam to the feed, and burn trust.
I do not think most creators should run loops at all.
Quick refresher: what is a giveaway loop
A loop is a promo where many accounts co-host. How to enter
• Follow all co-hosts
• Like or comment on the post
• Tag friends or share to stories
• Optional bonus entries
Why it spreads
• Bigger prize pool
• Cross posting from many hosts
• Short time window creates urgency
Why it often fails
• The audience is there for a prize, not your content
• Many accounts share the same post at the same time
• The feed spots patterns and lowers distribution after the rush
So what should creators do instead
Run a tiny challenge, not a prize
Pick one result for one week. Give a checklist. Ask for a daily screenshot. Feature wins.
Metric to watch: posts and replies, not raw follows.Offer a lead magnet with a keyword
Post a tip. Ask people to reply with a word to get a resource. Deliver by DM or email.
Metric to watch: reply rate and email signups.Do a focused collab thread
Pick one creator who serves the same audience. Share two short posts each and point to a joint resource.
Metric to watch: saves and profile clicks.Host a live teardown
Review three audience submissions in 30 minutes. Share clips later.
Metric to watch: live comments and replays.Launch a micro offer
Sell a 1 week pilot or a tiny template. Use a clean page and a clear promise.
Metric to watch: clicks and purchases, not likes.Build a welcome series
Capture emails and send a 3 email sequence with proof and a next step.
Metric to watch: open, click, and reply rates.
Tools you can use
• Notion for running the plan
• Google Sheets to log replies and signups
• Typefully to draft and queue posts
• Tally for simple lead forms
• Beehiiv to send your welcome series
• Canva for clean visuals
• Loom for quick teardown clips
Tiny tracking sheet
Columns: Date, Post title, Hook angle, CTA used, Replies, Saves, Profile clicks, Email signups, Sales, Notes
Prompt of the day
Write a 7 line post that promises one result in 7 days. Line 1 hook with a number. Lines 2 to 4 share three micro steps. Line 5 proof in one number. Line 6 CTA to reply READY for the checklist. Line 7 curiosity line.
My take
Loops feel fast. Real growth feels simple. Teach one thing. Ask for one small action. Invite people into a space you own. You will sleep better, and your next post will do better too.